The Entertainment Industries Council, Inc. (EIC) annually presents the PRISM Awards for outstanding accomplishments in the accurate depiction of drug, alcohol and tobacco use and addiction in film, television, interactive, comic books, music, and video entertainment. PRISM Award winners are selected through a submission and review process by members of the creative community and scientific experts. They are selected for their entertainment value, accessibility of their message, and scientific accuracy. The production in each category that best exemplifies these three objectives is presented with an award.